We are making a model of how a product is, to the degree that we can in video. We subject it to as much rigour as we can in terms of the material and technological capabilities we think can be built. It must not be magic, or else it won’t feel real. I guess I’m saying sufficiently-advanced technology should be distinguishable from magic. Some of that is about context – we try and illustrate a “universe-next-door” where the new product is the only novelty. Where there is still tea, and the traffic is still miserable. This increases belief in our possible microfuture to be sure – but it also serves a purpose in our process of design and invention.
jrn's field notes
Collection of things.
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2011-11-22
Source: berglondon.com
